Though Tollywood has been seeing a
good quantity of star heroes, it must be said that the top spots of box office
have been captured by only the mega family.
For a long time it was ‘Magadheera’
and now it is ‘Attarintiki Daredi’. However, it looks like one film is making
arrangements to push the ‘Mega’ hits aside.
This is ‘1-Nenokkadine’ starring
Mahesh Babu and directed by Sukumar.
According to sources, many plans are
being made to ensure ‘1-Nenokkadine’ should dominate ‘Attarintiki Daredi’ at
the box office. The team of the film is going through a series of
discussions and various aspects are being covered.
So far, the biggest plan is to
release the film in 200 screens across USA which never happened to any Telugu
cinema. The expecting record is to collect US$ 2 Million in first 3 days. The
target is to cross the first 3 days collection of 'Attarintiki Daredi' as well
as the collection of top Bollywood releases. Already 900 screens were
blocked in India for its release. The final number will be more than
that.
It is heard that they want to create
the best possible hype and come up with a marketing strategy like how director
Shankar does.
But then, the fundamental remains
the same. Ultimately, it is the cinema which has to be good and unless that is
not shaped up properly, any effort will not bear fruits at the box office.
Still, let us wait and watch what the Superstar’s batch does.
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